About Us

About Flatland Roofing & Insulation

At Flatland Roofing & Insulation, we’re proud to call the Texas Panhandle home. We’re not just working here. We live here, raise our families here, and serve the same community we’re lucky to be a part of.

What started as a small crew with a big heart has grown into one of Amarillo’s most trusted names in roofing and insulation. From keeping homes warm in the winter winds to helping businesses cut down on energy costs, we approach every job with honesty, craftsmanship, and care.

We’re not chasing volume; we’re focused on doing the job right. When you hire Flatland, you get a handshake, a straight answer, and a team that shows up like neighbors.

Our Approach

Every project starts with a conversation, not a sales pitch. We take time to understand your needs, your budget, and your goals. Then we craft a plan that fits your home or business like it should have been that way all along.

Our team uses top-quality materials, proven methods, and a deep respect for your property. From spray foam insulation to roof replacements and coatings to energy solutions, we aim for results that last (not quick fixes that don’t truly solve your problem).

We believe in showing up, standing behind our work, and leaving every job much better than we found it.

Our Commitment

Flatland Roofing & Insulation is built on service – the same kind of service our founder, Assistant Fire Chief Tyrell Penner, brings to his role as a first responder. We believe in integrity, follow-through, and treating people right.

Whether we’re working on a commercial roof, a residential attic, or anything in between, our promise stays the same: we’ll do it right, or we’ll make it right.

You can count on dependable communication, honest pricing, and craftsmanship that speaks for itself. That’s the Flatland way.

Why Choose Us

When you hire Flatland, you’re not hiring a big out-of-state company or a crew just passing through town. You’re hiring locals who know the wind, the weather, and what it takes to protect a Panhandle home or building.

We’ve earned our reputation one customer at a time through hard work, word of mouth, and doing what we say we’ll do. Our team takes pride in being the folks you call, and the ones you recommend afterward.

At the end of the day, we’re neighbors helping neighbors. And around here, that still means something.

C.H.A.R.G.E.

Our Core Values – How We Show Up Every Day at Flatland Roofing & Insulation

Like David stepped forward to face Goliath, we too are called to move with courage.

Everyone has a Goliath—something big, intimidating, or seemingly impossible. Whether it’s fear, failure, doubt, or pressure, we all face giants. But how we respond is our choice.

Life doesn’t hand us perfect conditions—it hands us challenges, responsibilities, and opportunities. And it’s up to us to step into the fight, take ownership, and give it everything we’ve got.

At Flatland Roofing & Insulation, we live like modern-day warriors. We show up with purpose for our families, our team, and our community. We believe in building something real, something lasting.

We take ownership, we lean on each other, and we charge forward—not just for ourselves, but for something bigger. This is about building a life with meaning, a career with impact, and a team that wins together.

Every day, warriors rise with purpose—and so do we.

What It Means to C.H.A.R.G.E. With Us:

C – Commit to Ownership
Take full responsibility—for your work, your attitude, and your results. No excuses. No passing the buck.
H – Have Fun
We take the mission seriously, but not ourselves. Positive energy is contagious so bring it.
A – Act Like a Champion
Champions don’t just show up; they prepare, perform, and lead. Bring a winning mindset to everything you do.
R – Respect the Team
Be dependable. Be supportive. Trust and accountability make us unstoppable.
G – Give and Grind
Hustle with heart. Work hard, but always look for ways to give back—to your team, your clients, and your community.
E – Elevate Every Day
Show up better than you did yesterday. Grow personally and professionally. Push yourself and help others rise with you.